E-Mail: [email protected]
Phone number: +380 (50) 469 33 23
Skype: valentina.a.mashkova

Work experience
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02/2013 – 11/2016 Commercial Planning Supervisor in Philip Morris Ukraine

Responsibilities:
• Preparation of analytics to identify BPWATTS of key areas: Visibility platform, KA and PPRP platforms, Regional Programs.
• Creation detail Action plan addressing BPWATTS and Regional targets.
• Developing and deploying of brand activation as a part of Territory Management Business development Plans.
• Provide high-quality PPOSM platform, ensuring PMU leadership
• Resource allocation in order to improve effectiveness of the marketing investments.
• Development, approval with legal, implementation and analyze of necessary Regional tools & programs and Field Force Motivation Programs in order to provide growth PMU volume and Share of Market.
• Managing efficiently of dedicated regional budget and achievement Regional objectives.
• Forming the orders materials and equipment for providing leader position PMU.
• Development and implementation Field Period Activities.
• Lead the process of KPIs`setting and forming the reports for tracking results.


05/2011 – 01/2013 Supervisor Consumer Engagement in Philip Morris Ukraine

Responsibilities:
Led and coordinated Regional Consumer Engagement Supervisors (Retail) to maximize Consumer Engagement effectiveness in order to address brand / market issues and to deploy brand initiatives.
• Setting of the processes and maintenance of execution.
• Expand of touch points platform using consumer segments
• Enhance of brand content for brand activities in order to increase emotional link with consumer
• Budget planning and monitoring throughout a year
• Suppliers' services selection, contracting and defining a scope of their commitments
• Defining of new operational principles in a new legal environment
• Optimization of the multi-brand mechanics in order to increase effectiveness


05/2010 – 04/2011 Trade Activities & Comm. Executive in Philip Morris Ukraine

Responsibilities:
• Planning and Coordination of Marketing activities at National Retail:
 Elaboration of sales activities plans, coordination and integration of marketing initiatives at retail: brand support, BTL promo-activities, specific programs for consumers.
 Preparation and monitoring of budget performance.
 Responsibility for 3rd party agencies’ performance (hostesses), cooperation with suppliers.
• Leading the Internal Communication:
 Responsibility for effective communication process between Sales & Marketing, analysis / reporting of marketing activities effectiveness.
 Preparation of briefs for CIA teams, facilitating and streamlining HQ-Regions cooperation.


02/2009 – 04/2010 Key Accounts Executive in Philip Morris Ukraine

Responsibilities:
• Development of Key Accounts within the country according to the strategy
 Development of Key Accounts with different types of contracts, promotions and communication activities.
 Evaluation of KA incentive programs’ effectiveness.
• Implementation of Trade Marketing strategy within Key Accounts:
 Elaboration of KA promo-plans, coordination of all BTL activities within specific chain.
 Planogram development for each chain / trade channel.
 Building PPOSM platform in key KAs
 Field force briefing upon Merchandizing standards’ implementation at KA POS.
• National Key Accounts Management and Relationship building:
 Preparation of KA's plans, implementation, analyze and sharing with responsible persons of relevant KAs
 Conducting negotiations and building relationship with respective National Accounts (Silpo, ATB, Billa, Eko-Market, Kray (Magellan), Fora, KLO, Evrotek etc.).
• Business Intelligence and Data Management:
 Preparation, monitoring and control of Key Account budget.
 Reporting upon incentive programs’ and contracts’ compliance.
 Development of framework for channel specific data collection and analysis.


12/2006 – 01/2009 Regional Trade Marketing Executive in Philip Morris Ukraine

Responsibilities:
• Deployment of Trade Marketing & Marketing strategies and projects on the regional level.
• Trade Programs budget allocation in line with PM goals and program objectives
• Ensure proper trade program execution in the region & timely payments to trade partners
• Preparation and conduction of Cycle Meetings every 4 weeks
• Organization and ensure execution of Cycle activities
• Select and suggest POS selection for brand communication and consumer activities
• Define coverage in line with set criteria and volumes
• Assigning of tasks within the group of subordinates and contracted employees
• Providing of activities / performance analysis and feedbacks
• 3-rd parties (promo team, technicians) management.

03/2002 – 11/2006 District Supervisor in Philip Morris Ukraine

Responsibilities:
• Development of the assigned territory in line with PM strategy by proper allocating and using available resources, supporting PM brands portfolio and providing of effective coverage and fulfillment of goals
 Building a communication platform for proper brands demonstration
 Ensure Merchandising Guidelines are followed
 Planning, organization and implementation of Cycle activities
 Supervising and development of subordinates’ team
 Launch, deployment and maintenance of Trade Programs
 Providing of effective two-way communication between the region and other functions

Skills:
Professional:
• Planning;
• Strategic agility;
• Drive for result;
• Decision quality;
• Customer focus;
• Motivation others;
• Problem solving;
• Standing alone.
Specials:
• Excel, Word, PowerPoint - experienced user
• Russian (Native);
• Ukrainian (Native);
• English (Upper-Intermedia);
• Polish (Language course A2 in progress).
• Driving License (Category B);

Education:
1993: Belarusian State University of Transport (Belarusian, Gomel) – Specialist, Engineer of organization and Management.

Special courses:
2016: Training “Brand HIT”;
2014: Training “Boost Comp Training Program”;
2012: Training “Consumer Response Territory Management Program”;
2011: E-Training “The fight against illegal trade”;
PMI Training “STEPS”;
E-Training “Know the rules of document management PMI”;
2010: E-Training “Code of Responsible Marketing”;
2007: Training “Negotiation Skills”;
2005: “Introduction to Marketing”;
“Store Wars Business Simulation”;
2004: Training “Effective Retail Management”;
2002: Training “Presentation Skills”;
1998: Training “Sales skills, merchandising, development of routes”.

Personal qualities:
Self-motivated, team-player and inspiring, creative and perspective, positive and optimistic, flexible and adaptable, responsible and hard-working, open and communicative.